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Matched gift schemes in Finland (Webinar)


In recent years, Finland has had three matched gift schemes for the higher education sector: 2009-2011 (Universities), 2015-2017 (Universities), and 2018 (Universities of applied science). During these schemes gifts from private sources have been matched by the government.


This webinar presents the three matched gift schemes. We will also present findings from a study Brakeley Nordic has carried out where we have analysed 2243 gifts from 1126 identifiable organisations and 187 anonymized individuals. We will conclude with a brief discussion what other sectors and countries can learn from this.

Data from 2015-2017 scheme

The webinar is primarily aimed at Nordic higher education institutions. It may also be interesting for other not for profit organisations in Finland. The webinar is led by Johan Wennström and Pekka Lehtinen. A description of their backgrounds can be found below. The webinar will be held in English. It will be held at Wednesday 22 April 14-15 CET (Stockholm time), which is 15-16 Helsinki time.


Price and registration

Participation is free for participants from not for profit organisations in the Nordic region.

SEK 1500 + VAT for other participants.



Please note that the number of seats is limited.


The webinar will be led by


Johan Wennström (Managing Director) helped Nordic universities in Sweden, Finland and Norway to launch and develop alumni relations programs in the late 1990s and early 2000s (for instance Helsinki University of Technology and University of Helsinki). He started collaborating with Brakeley in 2005 and became Managing Director of Brakeley Nordic in 2010. In that capacity he has helped a large number clients to develop fundraising initiatives. Higher education institutions that he has advised in Finland are Aalto University, University of Helsinki, Hanken School of Economics, University of Oulu, Åbo Akademi University, and Arcada University of Applied Sciences.


Pekka Lehtinen (Senior Associate Consultant) has been working together with Brakeley since 2019. Pekka has his own legal and advisory firm based in Helsinki concentrating on strategic fundraising advice and finance, corporate and foundation legal work. Since 2015 Pekka has been in the Board of Kiasma Support Foundation and he has been acting as the chairman of the Board since 2017. Kiasma is the leading contemporary art museum in Finland and a part of the Finnish National Gallery. Pekka’s responsibilities at the Foundation have included leading various fundraising campaigns to support the activities of Kiasma and to contribute to the collection of funds to the Finnish National Gallery.


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